Sunday, June 21, 2009

Developed UT2004 ENVIRONMENT



Madonna's space addresses the notion of fame and fortune, most notably through the use of colour and lighting. On the contrary, I have deliberately used plain textures to metaphorically suggest that beneath her celebrity veneer, she is just a normal and genuine human being opposed to the sensationalised person in which the media depicts. For this reason the texture is bright and overpowering to show how we are blinded by the truth of her real character. The large open sphere is indicative of her universality and how she is open to public scrutiny and always being watched, while her boxed-off office is intended to shelter her from the outside world.


The meeting space utilises sculptural form to show the clash of power, between two dominant figures. Both women enter on either sides of the room (highlighting their differences), before proceeding below the level plain to the dinning table which appears to grow out of the floor. It comprises of sharp edges to show the dominant character of both clients.



Prada's office is a combination of boldness and elegance, a common trait of her fashion. It contains several small spaces for both work and leisure. The use of textures is of intrinsic value to this space. The dominant texture on the exterior facade, resemebles flashing camera's from fashion parades, while the running textures of red and yellow imply exotic fabrics and prestige. The entry and exit of this space has also been elongated to create a type of movement similar to a runway.

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