Monday, June 22, 2009

Student Review


Mashup of 3 News Articles

You might expect sober plaints from a singer devoted to motherhood, Kabbalah studies and activism for African AIDS orphans. But Madonna’s frenzied blast of hard beats and candy-coated grooves "assist in the creation of a Prada universe", where obama the “Magic Negro”is there to assuage white "guilt" over the role of slavery and racial segregation in American history. While Madonna continues to express herself on the dance floor, explaining "It's a primal force people are drawn to", Prada's hands revolutionize the focus of luxury goods companies, replacing the stereotypes of dangerous, highly sexualised blackmen because "People love to dance, even if they only rock back and forth”. By turning the ordinary into the extraordinary – like a superhero, she refuses to abandon the genre of her new album, using a warm and unthreaening voice.Obama is there to help, out of the sheer goodness of a heart we need not know or understand, with a $120 million dollar contract deal replacing a past 10 year relationhsip with warner bros, distorting the forefront of international fashion consciousness. "She still has the ability to debut at No. 1," exhibiting changes to the context of fashion from a commercial enterprise to something else, projecting all the fantatsises of white America.




PHP-Nuke, "Hard Candy, http://www.madonnatribe.com/news/modules.php?name=News&file=article&sid=2155 (accessed May 11, 2009).

Los Angeles Times, "Obama the Magic Negro," http://www.latimes.com/news/opinion/la-oe-ehrenstein19mar19,0,5335087.story (accessed May 11, 2009).

Los Angeles Times, "Skirting the Boarder between art, fashion," http://articles.latimes.com/2006/jul/15/entertainment/et-prada15 (accessed May 11, 2009).

18 Sketch Perspectives





36 Custom Textures



Sunday, June 21, 2009

Draft UT2004 Environments




Developed UT2004 ENVIRONMENT



Madonna's space addresses the notion of fame and fortune, most notably through the use of colour and lighting. On the contrary, I have deliberately used plain textures to metaphorically suggest that beneath her celebrity veneer, she is just a normal and genuine human being opposed to the sensationalised person in which the media depicts. For this reason the texture is bright and overpowering to show how we are blinded by the truth of her real character. The large open sphere is indicative of her universality and how she is open to public scrutiny and always being watched, while her boxed-off office is intended to shelter her from the outside world.


The meeting space utilises sculptural form to show the clash of power, between two dominant figures. Both women enter on either sides of the room (highlighting their differences), before proceeding below the level plain to the dinning table which appears to grow out of the floor. It comprises of sharp edges to show the dominant character of both clients.



Prada's office is a combination of boldness and elegance, a common trait of her fashion. It contains several small spaces for both work and leisure. The use of textures is of intrinsic value to this space. The dominant texture on the exterior facade, resemebles flashing camera's from fashion parades, while the running textures of red and yellow imply exotic fabrics and prestige. The entry and exit of this space has also been elongated to create a type of movement similar to a runway.

EXP3 Submisson

UnReal Environments

Final
http://files.filefront.com/DM+ARCH1101+EXP3+JAMES+MALut2/;13920385;/fileinfo.html
Draft1
http://files.filefront.com/DM+ARCH1101+EXP3+JAMES+MA1ut2/;13920457;/fileinfo.html
Draft2
http://files.filefront.com/DM+ARCH1101+EXP3+JAMES+MA2ut2/;13920701;/fileinfo.html

SketchUp Model

http://sketchup.google.com/3dwarehouse/details?mid=4bf917f148eba7ef261341a184080f83

Wednesday, May 6, 2009

The Three Quotes

Alfred Noble
“Home is where I work and I work everywhere”

“Alfred Nobel Quotes.” http://quotes4all.net/authors/alfred%20nobel/quotes.html (accessed April 4, 2009).

Jacques – Yves Cousteau
“From birth, man carries the weight of gravity on his shoulders. He is bolted to earth. But man has only to sink beneath the surface and he is free”

BrainyMedia. “Jacques – Yves Cousteau Quotes.” http://www.brainyquote.com/quotes/authors/j/jacques_yves_cousteau.html (accessed April 4, 2009).

Keith Campbell
“That's a difficult one. Scientists are asked to referee a lot of papers and to a certain extent we have to believe each other as to the validity of the data.”

ThinkExist. “Kieth Campbell quotes.” http://thinkexist.com/quotes/keith_campbell/ (accessed April 4, 2009).

The Electroliquid Aggregation Quote

“From birth, man carries the weight of gravity on his shoulders. He is bolted to earth, a home where he will work. But man has only to sink beneath the surface and he is free, to work everywhere.”

Alfred Noble
Jacques – Yves Cousteau

The 18 Sketch Axonometrics





The 9 Sketch Axonometric Combinations




The 36 Custom Textures


Monday, May 4, 2009

Exp2 Draft 1


Exp2 Draft 2


Exp2 Final

Alfred Noble - "Home is where I work, and I work everywhere."





The Meeting Space



Jacques-Yves Cousteau - “From birth, man carries the weight of gravity on his shoulders. He is bolted to earth. But man has only to sink beneath the surface and he is free.”





I believe this piece of work stays true to my concept, representing the ideas of each client. In Nobles space I have exaggerated the notion of “working everywhere” using wide open spaces and creating several small paths and corridors that venture off the main room. In addition I have added floating platforms to reinforce this, adding to the 3D appeal. While the use of white, red and black may be abstract, it is relevant to Nobles quote of working at “Home”, but more importantly because it allows for the maximum reflection of light considering that this space is located within the cliff.

In comparison, Cousteau’s space is located outside the cliff, on a lower horizontal plane. This difference creates a distinction between each artist, highlighting their differences and thus giving them an element of privacy; moreover reflecting Cousteau’s notion of sinking “beneath the earth’s surface to be free”. I have also reinforced this by “sinking” parts of Cousteau’s space and having poles appear to be petruding out of the ground, contributing Cousteau’s naturalistic approach; more explicit in the use of colours and textures.

The meeting space brings together the ideas and interests of each client with the aim of finding a balance to reconcile both worlds. I feel this has been achieved most evidently through the use of materials. The heavy wrought iron rings floating around the platform bring the shelter and closure of Nobles space where he is at “Home everywhere”, while the glass platform allows Cousteau to see the possibilities beyond the surface of the earth, allowing him to be “free”. The chains are the medium through which both these clients unite as there strength and interconnectedness exemplify the security of Nobles space, while the ability to see through them almost giving the impression of being transparent allows Cousteau to feel liberated in his own element.

Once the clients have finished, the use of ramps provides for the transition between worlds; as moving up to Nobles space the colours become lighter, while moving down Cousteau’s platform, textures become more dense and darker. The placement of these ramps do not flow, they are disjointed and placed at either end of the meeting space. This is intentional, highlighting the difference between the clients. However this is contradictory to the third ramp, which connects Noble and Cousteau’s space without the mediatory meeting space. This ramp indicates that although the clients have their differences, in an almost abstract sense they both share an interest in being nomadic, whether it may be Nobles idea of working everywhere and not confined to one space or Cousteau’s idea of going beyond the surface exploring the possibilities of being free and not restricted by the physical.