Student Review

Mashup of 3 News Articles

You might expect sober plaints from a singer devoted to motherhood, Kabbalah studies and activism for African AIDS orphans. But Madonna’s frenzied blast of hard beats and candy-coated grooves "assist in the creation of a Prada universe", where obama the “Magic Negro”is there to assuage white "guilt" over the role of slavery and racial segregation in American history. While Madonna continues to express herself on the dance floor, explaining "It's a primal force people are drawn to", Prada's hands revolutionize the focus of luxury goods companies, replacing the stereotypes of dangerous, highly sexualised blackmen because "People love to dance, even if they only rock back and forth”. By turning the ordinary into the extraordinary – like a superhero, she refuses to abandon the genre of her new album, using a warm and unthreaening voice.Obama is there to help, out of the sheer goodness of a heart we need not know or understand, with a $120 million dollar contract deal replacing a past 10 year relationhsip with warner bros, distorting the forefront of international fashion consciousness. "She still has the ability to debut at No. 1," exhibiting changes to the context of fashion from a commercial enterprise to something else, projecting all the fantatsises of white America.




PHP-Nuke, "Hard Candy, http://www.madonnatribe.com/news/modules.php?name=News&file=article&sid=2155 (accessed May 11, 2009).

Los Angeles Times, "Obama the Magic Negro," http://www.latimes.com/news/opinion/la-oe-ehrenstein19mar19,0,5335087.story (accessed May 11, 2009).

Los Angeles Times, "Skirting the Boarder between art, fashion," http://articles.latimes.com/2006/jul/15/entertainment/et-prada15 (accessed May 11, 2009).

18 Sketch Perspectives

36 Custom Textures

Draft UT2004 Environments

Developed UT2004 ENVIRONMENT

Madonna's space addresses the notion of fame and fortune, most notably through the use of colour and lighting. On the contrary, I have deliberately used plain textures to metaphorically suggest that beneath her celebrity veneer, she is just a normal and genuine human being opposed to the sensationalised person in which the media depicts. For this reason the texture is bright and overpowering to show how we are blinded by the truth of her real character. The large open sphere is indicative of her universality and how she is open to public scrutiny and always being watched, while her boxed-off office is intended to shelter her from the outside world.


The meeting space utilises sculptural form to show the clash of power, between two dominant figures. Both women enter on either sides of the room (highlighting their differences), before proceeding below the level plain to the dinning table which appears to grow out of the floor. It comprises of sharp edges to show the dominant character of both clients.



Prada's office is a combination of boldness and elegance, a common trait of her fashion. It contains several small spaces for both work and leisure. The use of textures is of intrinsic value to this space. The dominant texture on the exterior facade, resemebles flashing camera's from fashion parades, while the running textures of red and yellow imply exotic fabrics and prestige. The entry and exit of this space has also been elongated to create a type of movement similar to a runway.

EXP3 Submisson

UnReal Environments

Final
http://files.filefront.com/DM+ARCH1101+EXP3+JAMES+MALut2/;13920385;/fileinfo.html
Draft1
http://files.filefront.com/DM+ARCH1101+EXP3+JAMES+MA1ut2/;13920457;/fileinfo.html
Draft2
http://files.filefront.com/DM+ARCH1101+EXP3+JAMES+MA2ut2/;13920701;/fileinfo.html

SketchUp Model

http://sketchup.google.com/3dwarehouse/details?mid=4bf917f148eba7ef261341a184080f83